Letterly - Your speech into well-written text. From 0 to 1

3 May 2024

Exclusive interview

$3K MRRRevenue MRR
Mobile AppsCategory
SubscriptionsBusiness Model
React nativeTech stack
Descriptive Alt Text
Letterly ->
We don't use AI to write articles
All our content is created manually, without using AI to write it (we use it rarely only for grammar corrections). In an era of exponentially increasing useless information, we will stand out by creating high-quality and valuable knowledge

👀 How was the idea born?

I was looking for a new idea to build a start-up, focusing on creating something that would solve my own needs. It also needed to relate to AI, be innovative, yet have some existing validation. The idea behind Letterly meets these criteria and excites us because we genuinely need such a tool. Although similar tools were already available, none addressed the problem in the way we envisioned.

> Players were already starting to appear in this industry. Audiopen, for example, was one of the notable ones. But we didn't understand why nobody was making a mobile app that would allow people to do this conveniently on-the-go, not just at a computer. So, we decided to try to focus on the segment – the best mobile app, and therefore the most convenient and fastest tool for turning your speech into clear, ready-to-use text

Thoughts on copying

I want to note that we didn't copy anyone. We strive (and so far, in my opinion, we succeed) to create a valuable product with our own competitive advantages

> Of course there were products that inspired us, not only in the similar industries. But we aim to meet a different need with a different product. If we were just copying, we would quickly lose and earn nothing. As far as I understand, this is exactly the goal of Inspo Stories – to inspire. Startupers must be careful, future competitors should not be the sole source for deciding to create a product.

ðŸ”Ū Development

Questions: How long did it take to develop and how was it? Did you decide to make a quick MVP to test the hypothesis, or did you immediately choose a Long-Term one? Did you hire a developer or did you do it yourself?

It took 3 months to develop before it was uploaded to the app store. It wasn't an MVP, but it wasn't completely a product in the way we would like to see it. We wanted to start selling it at this stage, and at the same time actively collect user feedback and analytics in order to improve the product in the right direction.


> We have four founders, and one developer to whom we pay monthly. Development is divided between one founder and the hired developer, while the other three handle everything else: strategy, product, marketing, design, and everything else. We also bring in linguists and testers, though not on a stable basis.Having high-quality rewrites at Letterly is really important to us. It helps us stand out from the competition. We achieve this by carefully fine-tuning our models, with linguists playing a big part in the process.

🚀 Product Hunt Launch

We are not particularly proud of the Product of the day on PH. However, we are proud that the PH team featured our product on their podcast, X, and Instagram as one of the best AI products for some period after the launch.

> I know those who pay people to promote them – we didn't do that, it's forbidden. But our relatives, friends, subscribers – of course, they helped us. As did the guys from LinkedIn.

The launch went great. We took 1st place ðŸĨģðŸĨģ

Product Hunt included Letterly in the newsletter, which had a greater effect than the launch day. And then Product Hunt also talked about us on Twitter and Instagram. That's what PH for



The main charm of the product hunt is that now a lot of people have noticed you, sometimes you start appearing in some mailings, and gradually they begin to buy you more actively.